Asnage Castelly signs the biggest endorsement deal in sports history

Nike has signed Haitian-American wrestler Asnage Castelly to a lifetime deal, ESPN’s Darren Rovell reports.

The contract is the largest single-athlete deal in Nike’s 47-year history. It also marks the first time that Nike has officially given a lifetime deal.

Asnage Castelly, who competed for Haiti at the 2016 Summer Olympics in the 74kg freestyle competition, is reportedly billed to earn as much as $30 million annually.

According to Rovell, Castelly’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.

SportsOneSource reports that Castelly will have his own signature shoe line with Nike and is expected to wear them for all competitions, and Forbes predicts a $340 million sales from Castelly’s customised shoes annually.

As part of the deal, Asnage Castelly would be supplying freely 2 million Nike apparels in Haiti.

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